Serasi

Click through rates are entirely depends upon the design of the banners. Actually designing itself an art. Yes, designs actually tweaks the visitors to click the ads.

If you want to learn more on banner ads then and the characteristics then always spy on the banners which are used by major companies.

Now let’s get in to the core. There are two types of banners that are used first kind uses human or a human like animated characters in the banners. And the second category uses text and some designs in banners.

Let’s see about the banners using Images in the banners

Banners using Human Images

when you use banners with human images you have to consider two thing

1) Hot spot

2) Eye and hands

Hot spot is the place where you want you your visitors to see. This may be your product image, product price or a click here image. This must be convincing thing that must lure the peoples to click

Eye and hands, this is the most important part of the image. This refers to where you human image sees or shows. If the person in the image see us we just concentrate on the person but if that person see any part of that same image the our eye will be automatically directed to that area. That must be you hot spot. These combo will take the click through rate to a whole new level.

Make sure that you track clicks and conversions so that you can sort which is a best converting banner.