Secret to Increase Click Through Rate For Banner Ads Using Text

Posted by admin on Mar 18 2009 | 7 views | Banner Advertising

As we already know that there are two types of Banner advertising and they are Banners using Human images in banners and the Banners using test in banners which is popular way of designing banners of now.

Banners using Text

This is entirely different from other form of banner designing. In this banner we are just going use the banner which have only text. The main parts of this kind banners are

1) Heading

2) Body

3) Background

Heading is the first line of the test advertising this must be a compelling heading that must grab the attention and make peoples to read the body of the ad. This may be in the format of a question like

Do you know why…

Can you imagine if… etc…
this kind of question will make visitors to read the next line. we can use Red, Blue and Black color heading to get more attention.

Body, this is the next part of the ad which will show what you want to tell them. Be short and meaningful so that peoples can understand at the first reading.

Background is the major factor that will make your content as the part of the site your going to advertise. This is simple example which is less known by less number of peoples and you can give it a try now.

Using a transparent background will make your banner blend into the content. Whatever the background color may be if you use a transparent background then your banners background color will became the background color of the site you ads are displaying.

Size:

Heading : 20 pt

body : 18 pt

Color:

Heading : Red,Blue

body : Black (your choice)

Hope I helped.

Tags:

Bookmark and Share

 

Find Related articles

Switch to our mobile site