Archive for the 'Search Engine Optimization' Category

Why Traditional Search Engine Optimization Is Dead

Posted by admin on Oct 02 2014 | Search Engine Optimization

Search Engine Optimization is a combination of using various techniques to get a website or web page to rank highly on multiple search engines. Most business owners would like their websites to list on page one of the major search engines like Google, Yahoo!, Bing, and Firefox. Many techniques can be used to rank a website. Strategies include utilizing specific keywords, meta tags, footer codes, and header tags.

Websites are ranked by a search engine’s technology. The technology used to count how many specific keywords were displayed throughout the site. They would also consider the amount of links on the site and the number of times that same link appeared on the web. These factors determined how websites were ranked.

It may sound like a good idea to use a variety of these combinations to rank a website on the first couple of pages that displays results, but many of these websites did not display relevant information for those who clicked on their websites, leading to user dissatisfaction.

Fast forward to the present.

Search engines are now smarter. Their sole purpose is to provide satisfaction for those who use their technology. Nowadays, they are checking websites thoroughly for relevant content. They now look at the content of a website to judge its validity. Bing, Yahoo!, and Google want to deliver relevant information. And people aren’t exactly searching for meta tags and coding. They want substance.

Content is slowly becoming the new search engine optimization. Content such as blog posts, editorials, product reviews, images, videos, pod casts, animation, and news stories all count for relevant information. The best type of web information is written content because it is easily readable by search engines for validity.

Old search engine optimization techniques without applicable content are only trying to fool search engines to believe that their site is more important than it actually is.

The consequences are great for using these techniques without adding relevance to your site. I’m sure no business would want their website banned from the public to view! Start today by filling your website with a variety of information about your field and expertise. If you are a chef, try blogging and adding some recipes. If you are an artist, putting up a video so that visitors can see your creative process can help.

Photographers can benefit by adding a portfolio and some facts about their craft. An interest group can start a video web series or a pod cast. There are many ways to direct traffic to your website. Trust me, it will pay off in the long run.

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Five Reasons Your Company Needs A Solid SEO Plan

Posted by admin on Mar 27 2012 | Search Engine Optimization

Here’s the major reason that your company needs a solid SEO plan: profitability. Search Engine Optimization is just another way of marketing. If you don’t market a product, you can’t expect name recognition or sales to come pouring in. Most people surfing online go to search engines to find information or new products. Without a decent search engine ranking, your site, and products, will be passed over time and again.

There are five core reasons that SEO is important, all of which can help a business’s profit margin. Let’s begin with what is the basis of SEO marketing: content. The idea of providing unique content is so that the site becomes a trusted resource on a set of topics. So how does content help profitability?

First is search engine ranking. Search engine spiders love content. If the content matches the HTML title tag, an important optimization technique, and the content contains common keywords plugged into a search engine, there will be more opportunities for the site to land in the top listings of search results. Providing quality, targeted content will draw in potential customers looking specifically for what you have to offer.

Driving traffic has a two-fold purpose. Not only does a content-rich site help search engine results, but the content will leave a lasting impression on visitors. Imagine a site that’s in the top three results that provides no useful information. Traffic can be useless if the site doesn’t have some sticking power. Web surfers will come back to the site time and again. SEO will lead to both new and repeat visitors. Inspiring repeat visitors is reason number two for a solid SEO plan.

An offshoot of this is number three: referrals. The more content-rich your site, the more you’ll be able to get referrals. Web surfer one goes to a site and finds useful information, he then refers web surfer two—it’s a type of traffic that works independently of search engines, the basis of viral marketing. Part of SEO is providing an easy way for people to refer other web surfers, possibly with a reward system.

Fourth is linkbait. Again, this has two purposes. Quality content can lead to other sites linking to the original article. This will both drive traffic from the linking site, as well as help elevate search engine ranking. Search engine spiders love relevant links.

The final way SEO is useful is general: it improves the site. A website is a form of advertising–it represents the company. A site should be feature-rich and informative in order to increase brand recognition and ensure repeat visitors. Too often, website owners are caught up in how to “fool” search engine spiders. You might fool a spider, but you’ll rarely fool an actual web surfer. SEO should be about providing a content-heavy site that will become a trusted resource in your industry.

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The Essentials Of Keyword Planning

Posted by admin on Mar 26 2012 | Search Engine Optimization

Remember the web in the old days? You could cram in a bunch of keywords at the bottom of the page regardless of grammar, and pretty much devoid of any aesthetic sense, and search engines ate it up. It’s probably a good thing those days are over because websites have become a lot more professional. That still doesn’t mean that people are using keywords to the best of their advantage. In fact, because it is much harder to write keyword-targeted content, many site owners avoid the issue.

This is good news for anyone looking to improve their page ranking. The market is wide open for people who use an effective keyword strategy. The main issues are both quality and quantity. A few pages of keyword-driven content just aren’t going to do it anymore. If you’re really looking to improve your search engine ranking, and ultimately improve your sales, you have to provide dozens of pages of content.

To do so, you need to first research keyword strategies employed by competing businesses. Type in the most obvious keyword for your industry. What comes out in the top ten? What have those sites done to achieve that ranking? Keyword planning tools will tell you the popularity of certain keywords, but you should do some brainstorming on your own. Try and think every possible permutation of a possible search, including misspellings—even for easy-to-spell words.

Each search engine will provide keyword planning tools, potentially for a fee—you can check the keyword relevancy in Google, Overture, Yahoo, and others. It’s not a bad idea to check how keyword popularity compares in different search engines. You should be looking at potentially a hundred or more keywords—though this can vary according to the site. If a site sells a variety of different products, or provides different services, you’re going to be able to multiply that keyword list.

Each keyword list should be tailored to a specific demographic. Once you have the keyword list together, it is time to optimize content so that the site provides relevant content surrounding that list of keywords. The most important part of content optimization is the title. What this means is you should title the article with a specific keyword in mind—the HTML link for the article is vital for page rank. This keyword should then be repeated in the article—but not so much that the text becomes unnatural or, worse, unreadable.

If that’s the case, you could risk the site being banned by search engines outright. In addition to keyword popularity tools, you should also use keyword density tools for your site’s content. If the keyword density is too high, the site could be red-flagged as offering unnatural, inorganic content. All of these issues are core to keyword planning.

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Web Site Optimization

Posted by admin on Mar 24 2012 | Search Engine Optimization

All optimization is not equal. There is such a rush to optimize a website for search engines that people don’t realize that some SEO techniques can be self-defeating. Either a lot of work will go into a particular type of optimization that is fruitless or it can be downright harmful for search engine ranking. A high search-engine ranking is the holy grail of search engine optimization, but make sure you put your energy in the right place.

The first two issues involve web design: don’t use flash or frames when designing a website. These won’t get you banned by search engines;but the site might be ignored entirely. While you can use some flash animation within a site, overuse of flash should be avoided. Search engines like text, not fancy graphics. A flash-heavy site could be passed over. The same goes for a site written with frames;frame-heavy sites confuse search engines so the sites are not properly indexed. The text on a framed site is hidden within the frame, so even if there is ample content within the frame, it will not be read correctly. Verdict: avoid it.

When writing content, make sure the content makes sense. In the early days of the web, people went keyword crazy. They would cram a huge paragraph of keywords throughout a page. This worked for a little while. Now search engines are wise to it and this technique can lead to a site being banned. Website owners try to trick search engines by including the keywords within actual content, but if the keywords are too close together, this could also lead to problems.

Another issue is spamdexing. Never use keywords that don’t apply specifically to a site. This can most often be seen with site owners using adult-themed keywords to bring in unrelated searches. This will cause a site to be quickly red-flagged. Using invisible text is a bad idea as well. Invisible text is the same color as the background. It can be read by spiders, but can’t be read by human eyes. The problem here is that spiders now recognize this technique and it will be red-flagged.

Generally, content should be useful and informative. You can include specific keywords within content, but if you provide enough content, these keywords will be covered automatically without jeopardizing the site with picky search engine spiders. The use of quality content is two-fold: it’s a better way to optimize with search engines and web surfers will spend a longer time on the site reading articles or other content. The trick is to create trust;both with spiders and real people.

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Importance and Benefits Of Link Popularity

Posted by admin on Jul 19 2009 | Search Engine Optimization

Importance And Benefits Of Link Popularity

Importance And Benefits Of Link Popularity

Everyone likes to be popular. In a way, the web is just like one big popularity contest. It wasn’t fair in high school, and it might not seem so fair now. You can have the best-designed, most informative site online, but if no one links to you, you’re going to have a harder time getting a high search engine ranking. Ranking high with search engines relies on two things: content and link popularity.

Of course, if you have the most informative site online, your job is half done. One of the keys to bringing in new links is having a well-designed site. If you go after link exchanges and your site looks like it belongs in the last decade, you’re going to be hard-pressed to find any takers. People don’t have all the room in the world to add links on their site. You need to provide a site that is worth linking to. On the flipside, you should find link partners with quality sites of their own.

Link popularity is not just about quantity, but quality. Certainly, it is a good idea to have a great number of links coming in, but search engine spiders also take into account the quality of those links: i.e. how many sites link to the site that links to you. Spiders hold a premium on sites that link to you without a corresponding reciprocal link. When search engine spiders surf your site, they’re looking for the type of content that you have on your site and the number of links going both in and out.

An easy way to start building link popularity is to add your site to a number of directories. These directories may or may not require a reciprocal link. The higher the quality of the directory, the more the directory listing will be worth. Really, you should spend a good amount of time adding your site to as many directories as possible. Look for other immediate avenues for link building as well—post in forums, on blogs, or create a blog of your own. All of these will be indexed by search engines, which will help increase your ranking.

One of the major advantages of having a blog is you have one more place to add a link to your site. In addition, you have one more place where you can trade links—contact other bloggers in a similar field and trade links. You should not only be looking to increase link popularity for the host site, but for blogs and other sub-sites as well.

It is absolutely imperative that your site is useful. The more content you provide, the more you can get a foothold in your industry. When you write new content, promote it: the article and add the article to directories and other sources. Websites can then potentially place the article on their sites, linking to the site where the article originated. A link doesn’t necessarily have to be permanent—a temporary link to an article can help search engine ranking as well.

What this all means is that link popularity is an evolving process. You should always be corresponding with site owners looking for a link trade. And you should be frequently providing new content to ensure that your site is worth the link.

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Increase Your Rankings With Custom Content Solutions

Posted by admin on Jul 15 2009 | Search Engine Optimization

There is a mantra in e-commerce that content is king. Content isn’t just a way to inform visitors coming by the site, it’s a way to draw in those ever-present mechanical insects, search engine spiders. The key to knowing if you’re making nice with search engine spiders is if you have a good page rank: Google page rank is the holy grail of search engine ranking.

Page rank and content go hand in hand. There is a misconception that the number of links coming in to a site is the main thing that determines page rank. While links are obviously important, content is vital as well. In fact, they are intrinsically connected. If you have quality content on your site, more sites will link to you as a respected authority on a given topic. If those sites have a good page rank, it can only help elevate the page ranking of your site.

First though, you need to create articles that are worth reading. A poorly written article with legions of typos and inaccurate information isn’t going to fool web surfers or search engine spiders. Poorly written content full of keyword-jamming and other outdated SEO techniques are going to be virtually ignored. In the age of Web 2.0, web content needs to have a purpose. Only web content that is useful and informative will help a website move forward in the rankings.

This is easier said than done, however. Many small, medium, or large business owners are not professional writers. Furthermore they just don’t have the time to write quality, custom content. Merely cutting and pasting someone else’s content is not the best solution. New and updated content is important to keep a site relevant and fresh, it might amount to hundreds of new articles. Site owners just don’t have the time, patience, or even the skill.

The hardest part about getting a good page rank may be writing the content itself. As a result, outsourcing custom content is common. It is as integral to setting up a website as web design. There are a number of content writing solutions available. Make sure to find a content writing company with a qualified and talented stable of writers who have the ability to write on a variety of subjects.

Quality content will keep people on the site. It has been shown that the longer a web surfer stays on the site, the more likely it is that he or she will make a purchase or become a repeat visitor. Customers and clients trust a company with a site that is well written and informative. As the vast majority of web surfers use search engines to find products or services, it is necessary to have both quality content and a good page rank.

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MSN Ranking Loophole - Rank Number One For Any Keyword!

Posted by admin on Jan 02 2009 | Search Engine Optimization

I know full well how difficult it can be to rank well in the search engines for competitive keywords. Most of the websites you are up against have been around for years and have thousands of backlinks. “I can never compete with them”, you may think. Not true. What if I told you there was an MSN ranking loophole that can make your website #1 in the rankings guaranteed?

Well folks, fortunately there is. Chris Rempel and David Kelly have cracked the MSN code. They are helping tons of people like you and me, rank #1 for competitive and highly profitable keywords everyday.

Did you know that having the #1 ranking website can bring you 75% or more of the organic search traffic for that keyword? Your website instantly becomes an authority page in whichever niche you decide.

The MSN ranking loophole can help you rank #1 easily. No longer will you have to spend hours upon hours every single day building backlinks and creating new content. You can have the top ranking in MSN within a couple weeks.

But before you say well MSN is not as good as Google and Yahoo. It is true, there are not as many searches per day as those two SE’s. But literally millions of people use MSN as their search engine every day. Having the #1 spot on MSN is actually better than being on Google’s first page for a competitive keyword.

Watch while your website traffic explodes. Highly targeted and purchase ready visitors will flock to your website because you are #1. There is an element of trust with the top ranked website. Conversions will go through the roof.

Don’t just take my word for it. You cannot afford to let this opportunity pass you by.

Learn the method used by million dollar super affiliates to drive massive free organic traffic to their websites with ease! The secret MSN Loophole will let you exploit a little known method to rank #1 for your keyword guaranteed.

Jonathan Ryerson is an SEO expert who has been helping internet marketers for years.–Loophole

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The Top 20 Search Engine Ranking Factors

Posted by admin on Jan 02 2009 | Search Engine Optimization

1. Title Tag:

Type your targeted keyword phrase in ANY search engine and notice how 9 of the top 10 sites have that targeted phrase somewhere in their title tag.

*Learn from your competitors and remember keyword density and prominence.

2. Heading Tag Structure

H1, H2, H3, H4 and no more. Remember H1 is what the whole page is about and the other ’sub’ H’s are explaining each section under that heading. A good way to look at this is to look at it in a standard outline format.

A. = H1

— a. = H2

—— i. H3

— b. = H2

—— i. H4

—— ii. H3 & H4

— c. = H2

—— i. =H3

——— 1. H4

3. META Description

The META description is there to describe the page. So describe the page. Remember your page is about your targeted keywords. Make sure those keywords are scattered throughout the description of each page. Also, sometimes the search engines will display your description under your listings on the SERP’s (Search Engine Results Page). Therefore make the description captivating enough to make the visitors want to click on your website and not your competitor’s.

4. Age of Site

Arguably, this is the deciding factor when picking between 2 sites with great stats. Search engines trust websites that have been around for a long time. This is because if the site wasn’t valuable, it would not be on-line any longer. Even though this factor is a huge factor, it’s only a factor for old active domains. Old, yet active domains that have history of constant updates and consistently acquiring links are the hardest sites to beat.

5. Total Pages Indexed

The total # of pages indexed is very important because usually the more pages indexed the more keywords you will be targeting. This is not always true, however considering this is USUALLY true; this is definitely a factor in search engines’ algorithms. The more pages you have, the more chances your site has to get found. Furthermore every page linking within your site (if done right) could build strong internal page rank.

6. Anchor Text of internal Links

It’s important that the links within your site that leads visitors from one page to another describes that page with the keyword it’s targeting.
IE: Get directions to our San Diego Location

7. Total Backlinks

YES, the amount of back links still matters. The more links you have, the better. BUT, it’s the more relevant links from the greatest variety of sites, the better. You need links from blogs, forums, authority sites, educations sites, local area sites, industry sites, etc. They all must be relevant to you. The more accurate the relativity, the more closer you are to being the most relevant site to the searcher’s query. The more (relevant) links, the merrier.

8. Anchor Text of Incoming Links

Originally if someone linked to your site, that someone was a different person with a different website giving you a link titling your company name. So if someone Googles your company name, you’d be the first to show up because other sites said that’s who you are. But, new potential customers aren’t looking for your web site. People are searching for your services. So you have to find ways to get links describing the services you offer.

This way other sites are vouching that you are “men’s clothing”. The SERP’s already know you’re Men’s Ware House.

9. Average Time on Site

One factor that helps Google determine if your site is a site that will give visitors a pleasant user experience is to record how long visitors stay at your site. The longer you can keep a visitor on your site the more likely you are providing that user with an experience worth sticking around for.

10. Bounce Rate

Like Average Time on Site, Bounce Rate is a metric that measures the worth of your page. Do visitors come to your site and click the back button more often than not? Normally if 80% of the people visiting your site are clicking the back button, that site is not relevant to what they were searching for.

11. Strength of Competition

To be honest, this really isn’t a factor in its own. The strength of the competition is probably the backbone of every factor. Ranking results are based on a comparative scale. Meaning the number 1 site is more relevant then the number 2 site based on ALL of these factors. Good ways to measure the strength of the competition is analyze their Alexa Rank, Total Pages Indexed, Total Backlinks and their Google Pagerank.

12. Total Character Count

The more content you have, the better chance you have at satisfying your visitor’s query. Google looks for special keywords within your content to back up the keywords you are targeting.
If you are targeting men’s clothing, Google looks for terms that will answer every visitor’s query. Like pants, shirts, prices, location, xl, discounts, customer service, socks, fitting room, fabric, fashion, etc. Usually to cover all of the visitors’ possible questions, you need to provide a lot of unique and informative content.

13. Page Rank

(Ceterus Paribus) Yes, page rank still counts. Many “SEO’s” will tell you that this doesn’t matter. But, the core of Google’s algorithm is based on Page Rank.

14. Keyword Placement

Where amongst all of your content and web pages is your target keywords located? Keywords should have prominent placement in paragraphs supporting their matching headings. Naturally placing your keyword in rich related content the right amount of times is arguably the top ranking factor.

15. Types of Media

Have you noticed videos on the SERP’s ranking higher than you?
Or, have you ever ended up at a site through a picture?
Having a variety of media types shows that you are presenting your targeted keywords in various forms, this is most likely pleasing a variety of visitors.

16. HTML Validation

Content : Code ratio is a ranking factor. It must be easy for the bots to run through your site. Also when spiders run through your site, it’s necessary that you prevent any traps that could prevent the spider from crawling your site completely and finding all of your content. Broken links are also a big no, no. The bots hate getting led to nothing.

17. Navigation and Architecture

How your site is built and themed is very important for spider indexing and visitor navigation. The paths your visitors take are being recorded. So make sure the pages you want to rank well are easy to find for the user. Having your targeted keywords categorized and your page structure in a siloing format is best. Also add a site map to your website so the spiders could have a one stop page to your whole domain.

18. Click-through-Rate on SERP

Google wants to provide results the visitors want. And to help them determine what they want is to record how many times out of a 1,000 impressions do people click through to your site. If your listing has the highest click through rate it must be because your title, description and or brand are what the users was most likely looking for. This is why title tags and META descriptions are 2 of the other 20 factors in ranking well on the SERP’s

19. Total Search Queries Conducted After Leaving Site

If the user searches for that same term over and over again, they must not have found what they were looking for. Your site should answer the visitors query by proving data to the engines that proves that visitor don’t need to look any further.

20. Percentage of Return Visits

The higher percentage you have of returning visitors, the better. High return rate means people who have visited your site before enjoyed their visit and found your site valuable. This factor is used in helping Google help others find a site that the visitor may find interesting. So if your site is relevant to the searcher’s query and everyone that visits your site returns, Google will use this as a measure of a relevant and interesting site, thus leading to search engine higher rankings.

James Harrison is a Freelance SEO specialist from San Diego, CA.

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Website Design and SEO - Does it Really Matter?

Posted by admin on Jan 02 2009 | Search Engine Optimization

These days I have come upon a lot of websites which might not have an aesthetically appealing look but still manage to draw enough traffic. So the most important question is whether ‘Design of Websites is all that important’.

From SEO view and Search Engine point of view, web design is not all that important. After all Google bots and spiders that crawl through your websites will not have any appreciation of the aesthetic elements of Website design. They are looking for content and all that FLASH stuff in your websites including the cool pictures that you have put is not going to have any impact in search engine ranking.

But that leaves out the most important factor for traffic generation - The Human Element. A poorly designed site might not catch the retentivity of your viewers. So repeat visits and the social viral form of advertising will come down drastically. How many of your visitors are going to StumbleUpon or Digg or Socially book mark your site , if it doesn’t capture their imagination. So you might tend to lose a lot of traffic that way.

Because a poorly designed site doesn’t capture the viewers interest, your Ads (Google Adsense , Bidvertiser) could tend to stand out. The viewer in frustration could click the ads to see something relevant. That way you could generate some revenue. Let us call it the disinterested viewer adsense revenue.

So where do I stand. Let me summarize my perspectives on the subject briefly.

1). A poorly designed site but optimized for Search engines will bring a lot of First Time traffic. These first time viewers would in frustration click the ads to get something relevant. Since the ads would be context based, the clicking of the ads would lead to some viewer satisfaction and hence all is not lost.

2). A poorly designed site will rate very poorly in Brand value. Hence no viewer will take the trouble to socially bookmark the site. A very important form of viral traffic, which otherwise would have come to the site, had it been properly designed, is lost.

So what are the lessons that one can learn from here.

1). Don’t spend a fortune in designing your website. Make it decent enough to hold the attention span of your viewer. Content is King. Remember that always.

2). Try not to make your website cool. A cool website is good to look at. But many of your first time visitors will not have the patience to wait for the whole page to load. They will leave in disgust probably never to return again.

Make your website content worthy and Search Engine Friendly.

MP Mathew is a prolific writer and writes on a variety of subjects. He is presently a consultant on Search Engine Optimization. However he has his own Naval Architectural Consultancy Firm and offers consultancy on boat and yacht design, Design of Propellers, etc. He has served in various capacities in Naval Dockyards, and Ship Design Bureaus. You can read his articles on being a successful E-Marketer at his personal blog site:

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Backlinks - What They Are and How to Get Them

Posted by admin on Jan 02 2009 | Search Engine Optimization

Sometimes called inbound links, backlinks are the lifeblood of Search Engine Positioning. In order for a website to be on the top of search engines like Google without the webmaster having to pay big money for advertising, the website has to have a large number of backlinks. Backlinks are links on one website that lead back to another website. The more established, high quality, and high Page Rank the website that contains the link has, the more power it has to help the linked website with its search engine position. If the website that is getting backlinks gets many High Quality and High Page Rank backlinks, the better the chance it has of being in a high position on the Search Engines.

How does a webmaster go about getting high quality backlinks to his or her website? There are many ways this can be done. Some people advocate writing and submitting articles, posting on forums, making comments on blogs. Others talk about submitting their website to various Internet directories. One directory that has an excellent reputation is called DMOZ, or the “Open Directory”. This directory is probably the most respected directory online today. The websites it contains have all been placed there by human editors; there is no “automation” to this directory. The only drawback that’s been discussed about this directory is that it takes so long to have a website included.

Another way that many people build backlinks for their website is to use Social Bookmarking websites. A “Social Bookmark” is a website that usually has a very popular ‘community’ aspect to it. Users sign up and create profiles on the sites that contain photos and information about themselves. They then can save “bookmarks” of favorite websites which can be itemized by ‘tags’, which are one or two word descriptions of what the sites contain, and these bookmarks can be saved to a list that’s private or can be listed publicly, so that everybody can see it.

With the advent of what is known as Web 2.0, gaining backlinks is easier now than in any time in the history of the internet. Most sites now have an “interactive” quality to them nowadays. Readers can often sign in and create profiles. They then are often allowed to post comments on the stories or articles on the website or blog. In many cases, the website or blog owner responds to these comments; thus making this section of the website or blog a conversation.

Backlinking strategies can be easy and fun and the website owner who is working on getting more backlinks for his website can learn new things, meet new people, and have a tremendous amount of fun doing something that was once a chore: building backlinks.

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