Archive for the 'Email Marketing' Category

Email Marketing Tips - How to Get Your Email List to Open Emails

Posted by admin on Jun 21 2009 | Email Marketing

Email marketing can be very successful for a lot of people. I personally make a great deal of my online earnings from email marketing. The one reason is this.

You are able to build relationships with people and make long lasting friends. When you can do that you can make more sales and you make more money.

First things first, you need to get your list to open your emails. The best way to do that is by offering free good content. If you spam your list with offer after offer then they are not going to trust you.

This is not rocket science, I know that when you start building a list you feel as if you need to sell things to them to make money but people catch on when that’s all your trying to do. If you build a relationship with them and you work with them and you show them things that other people would charge for then now you are making progress. This is where it all starts. making relationships

I will tell you from all the years I have been online I have been around long enough to know how things work.

Here is a practice that you can do starting today with your list.

Make a video, make it about 5-7 minutes long and make it full of useful content. Make it free as well.

Once that goes out wait 3 days and create another one, make this video 7-10 minutes and then send that out for free as well.

Once that is done write a unique report and send that out. Once that is done check your open rate and see if it has gone up, 9 times out of 10 I am sure it has.

After this you are reading to start selling.

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Email Copy Made Easy - How Long Should Your Emails Be?

Posted by admin on Jun 20 2009 | Email Marketing

As a top level email and autoresponder copywriter, one of the biggest questions I receive is “How long should my follow up emails be?

It’s like this: As well-known online copywriter Michel Fortin once said to me, “”Your emails should be as long as they need to be and not one word longer.”

But what does this mean? Over the years as an autoresponder copywriter I’ve found a 600-700 word length works best for me and my clients. With 600-700 words, you can get a good story in there, have a nice seamless transition, pull in some powerful benefits, and properly position your product as the solution to the wants, needs, desires or problems of your prospect.

If you’re concerned that longer emails might get caught in spam traps, I’ve researched that topic in depth and can find no conclusive evidence that longer emails are more vulnerable to spam filters. I routinely receive emails from big-time marketers that are more than 1000 words and they end up in my inbox, not in my spam folder.

As you write emails consistently you’ll find a length that works for you best. Maybe it will be 300-400 words. Maybe it will be 800 or 1000. But your opt-out and click thru rates will also let you know if your emails are too long or not. If you’re consistent in sending out email regularly you’ll also want to mix it up from time to time, sending shorter or longer emails rather than using the same length all the time.

Another option to consider is to send email that has only a few lines of copy that entices them to click on a link to your blog, which contains the complete text. The advantage to this is that the email is much shorter and you get the SEO benefits from the blog post. The disadvantage is that you add an extra step to the process. The reader has to click on a link just to see what you have to say. Then, after they arrive on the blog, they might get distracted by the ads and/or information in the sidebar. So, in my opinion, full text emails work best.

Here’s a hot top for you: put an audio link at the top of your email that leads to audio where they can listen to your email instead of read it. This will appeal to those in your audience who are auditory types and prefer to consume their information by listening to it. Also, it gives you a chance to build more of a rapport with your readers, especially if you use a friendly tone of voice and don’t read the email word for word in the audio. You can stick loosely to the text but be sure that you talk to them naturally, like you were having a conversation with them.

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Email Copy Made Easy - How Wide Should Your Emails Be?

Posted by admin on Jun 19 2009 | Email Marketing

Sounds like a silly question, but it’s actually very critical to your internet marketing efforts.

Because let’s face it–you get a ton of emails every day. And some are only a few words wide while others are so wide you have to scroll across to read them. Is there a width that works best for marketing purposes?

Yes! And here’s why…

If the line width is too short, the eye has to jump too often. This fatigues the eye, because it’s not used to reading in this manner. So the reader clicks away because it’s too tiring to read the email.

If the email width is too long, however, the eyes get tired as well because they have to read across the entire width of the email-which in some cases goes clear off the space and you have follow with the scroll bar, then bring it all the way to the beginning just like an old carriage style typewriter.

So either way you’re going to lose your readers-not to mention the sale.

I suggest a line width of 55-60 characters. In all my years of writing autoresponder and email copy, this has proven to be the most effective width and the easiest to read.

Most text editors let you preset the width. If your text editor doesn’t do this, here’s a sneaky (and easy) way to do it:

–Bring up your window in your text editor.
–Go to the very top left hand corner and type in “0123456789.” That’s 10 characters.
–Copy that line and paste it back to back with the line you just typed. Now you have 20 characters. Then do it again, and you have 30 characters. Do it again, and you have 40 characters. Do it one more time, and you have 50 characters.
–Now go ahead and type your email. When you reach the end of the 50 character line, you’ll know it’s time to return.

Here’s one more hot top on writing your emails: don’t use fancy fonts. Too often I receive emails with colorful images and backgrounds with lots of emoticons and other distractions.

As a marketer you need to send email that’s fast and easy to consume. Stick with sans serif fonts, which has been proven to be easier to read online, or with the tried and true Times New Roman.

Avoid cartoon-like fonts like Comic Sans. Save the fluff for your personal emails to friends. Bells and whistles only distract from the message. Don’t go there. Stay with black text on a white background.

It’s easy to consume, and that’s what we want.

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Why a Do-Not-Reply Email is a Terrible Idea

Posted by admin on Jun 18 2009 | Email Marketing

I’m sure you’ve seen it before - an email newsletter or other email marketing piece that is sent from “Do-Not-Reply@DomainName.com” Well, just because it might be common practice, that doesn’t make it right.

Generally, when marketers use the “Do-Not-Reply@DomainName.com” email address in their from field, they are specifying an email address that does not exist. The problem with sending email from a non-existent address is that, eventually, it will trigger spam filters.

You see, when your readers have a question or a comment, they are going to reply to your email message, no matter what your sending address says. And those messages are going to bounce.

When you send out your email messages, there’s a high probability that at least one of the addresses on your list is going to bounce. Either the mailbox is full, the ISP might be experiencing temporary delays, the email box might have been abandoned… whatever the case, you are going to get a few bounces.

And when those bounces occur, the receiving ISP will attempt to notify you of the problem by sending YOU an email with the error log. The problem is, the email message they send to you is going to bounce, since the email address does not exist. Remember, the ISP will attempt to reach you at “Do-Not-Reply@DomainName.com” since, according to your from field, that’s the address you sent your mail from.

Now, when the ISPs notice that the error logs are bouncing, and they realize you are using a non-existent email address, they will naturally assume you’re a spammer - since that’s a common tactic that spammers use.

But here’s where the real problem comes in. The ISPs approve or disapprove of incoming email (that is, they either deliver the mail or send it to the spam folder) based on IP address and not email address. So, when you later realize that sending mail from “Do-Not-Reply@DomainName.com” is a silly idea and you decide to switch to “Your-Real-Name@DomainName.com” there’s a chance that your mail server IP address has already been blacklisted.

OK, that’s the bad news as far as deliverability goes. But what about on the branding and customer service side?

What is sending email from “Do-Not-Reply@DomainName.com” saying to your email readers? That you can’t be bothered with them? That you’re just “too busy” to hear from your customers? That if they click through a link or place an order or have a customer service question there is no way to get in touch with you?

Personally, when I see a from address of “Do-Not-Reply” I consider it an insult and it throws up a huge mental barrier about doing business with that company. After all, I prefer not to do business with anyone who is totally inaccessible.

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How to Write Effective E-mail “SUBJECT” Lines

Posted by admin on Jun 17 2009 | Email Marketing

If you’re using e-mail to generate leads or make sales, you’re probably spending a lot of time honing your message and making sure that it’s persuasive. But do you give equal time, thought, and attention to the short “SUBJECT” line that introduces your main message?

If you don’t, then be afraid. Very afraid. You see, it doesn’t matter how compelling your e-mail offer is, or how brilliantly your message is written. If your subject line isn’t working right, your e-mail will never get opened and your campaign will be a failure.

That’s right. The humble little subject line that announces your e-mail to the world has an enormous influence on campaign results and can make or break you.

Want to handle subject lines the right way? Here are some thoughts that might prove extremely useful . . .

1. Think of the subject line as if it were an envelope.
When you’re creating a paper direct mail package, you know you have to come up with a killer envelope. If the envelope doesn’t get opened, the letter doesn’t get read and you don’t make the sale. Same thing with the subject line. It determines whether the prospect will read your message or trash it.

Of course, getting someone to open a paper envelope is a heck of a lot easier than getting past the subject line. Why? Because with a paper envelope you have plenty of space to write teaser copy and add photography or illustration if it’s appropriate. You can create something unique that stands out from all the other mail in the pile and screams out benefits that will get the prospect to read the letter within.

Subject lines all look the same and have to be kept short. (Never exceed forty characters including spaces.) This means that every subject line must communicate extremely quickly. We’ll take a look at how to do that in a minute, but for now, start thinking of the subject line as one of the keys to e-mail marketing success - not an afterthought!

2. Subject lines are well worth testing.
Robert Mendez (www.nethawk.net) is an e-mail list broker/manager who handles countless e-mailings and is a great source of information. I asked him about his take on subject lines. Here’s what he said, “You should always test subject lines if you have enough names. Five thousand names is the minimum you need for an e-mail test cell. It’s worth doing some testing because a strong subject line can double the response.”

Let’s look at that again on instant replay! “A strong subject line can double the response” - increase it by 100%. In other words, a 4% response rate can turn into an 8% response rate just by using the right subject line!

3. Some thoughts about saying “FREE” in the subject line.
Some people hesitate to use the word “free” in the subject line because they’re afraid they will turn people off. For example, in an issue of Softletter, Michael D’Arrigo, Direct Marketing Manager at ScanSoft, is quoted as saying,”For us, we’ve found that a subject line with ‘free’ is the kiss of death. It will be viewed as spam and won’t be opened.”

Email marketers also have the related concern that if they use the word “free” in the subject line, a filter will kick out their message and it will never get read. I personally believe that this is just another suburban legend and that you really don’t have to sweat it. True. There is some filtering, based on IP numbers, that takes place at the ISP level. And some corporations do some filtering. And, yes, some packaged applications let consumers use filtering. BUT this is only a big problem if you’re selling business-to-consumer junk!

I believe that if you use “free” in the subject line, in well-targeted B2B e-mails that offer the prospect something of value, your message will sail right through unfiltered. Let me add that I know as a personal FACT that one of high-tech’s most aggressive e-mailers uses the word “free” in the subject line and that this line is the consistent winner against other subject lines in rigorous head-to-head tests.

The bottom line? I would not give up on one of the most motivating words in our language because of spam or filter fears. You should definitely do some testing!

4. The right way to write subject lines.
Here’s a mini case study that shows you how to think about putting a subject line together. Here’s the subject line from an e-mail sent by a major marketer that targets small and growing businesses.

SUBJECT: Who’s minding the store?

If you click through to find out more, you get to the message: “Small businesses are more vulnerable to crime than is generally realized, yet the risks to them are not publicized and too few take steps to protect themselves, says a new study. Don’t wait until you are a victim of a crime - take steps now to thwart the bad guys. Here are a few tips” . . . etc.

So what’s going on here? Well, the message itself certainly goes on to provide valuable information that small business managers should know. But instead of saying so directly in the subject line, the writer went for a “teaser” approach: “Who’s minding the store?” This teaser subject line might be O.K. in an ad or flyer but is, I would argue, a big loser as a subject line. Why? Because no benefit is mentioned.

Let’s rewrite the subject line and see if we can do a better job of motivating the reader. We could slice it and dice it a bunch of ways:

SUBJECT: Five ways to prevent store theft
SUBJECT: How to improve store security
SUBJECT: Stop store thieves in their tracks
SUBJECT: Don’t let thieves steal you blind
SUBJECT: Crime prevention basics
SUBJECT: How to prevent store theft

You get the idea. The take-away message? The subject line is a vitally important part of e-mail campaign success and should be the subject of your close attention!

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Work From Home Email Marketing - How to Write Catchy Subject Lines?

Posted by admin on Jun 16 2009 | Email Marketing

Work from home e-mail marketing is an effective way to improve your business. However, it poses a number of challenges in terms of deliverability. The predominant element that leads to the success of e-mail marketing is the quality of the subject line. As it is the first impression, you need to know how to write catchy subject lines. A good subject line can help you from being forbidden from the e-mail list of your targeted recipients.

It is worth including the name of your site or your editor or any other information that can create a powerful recognition in the subject line. The subject line is usually about 40 characters and you should try to include the recognizable name in your subject line. You need to consider two main points while writing catchy subject lines. The first and foremost point is that you need to get your reader to be interested in that subject line. The second thing is that you need to keep your subject line safe enough to escape the spam filter.

Work from home e-mail marketing can help you get potential customers to click on your e-mails, if you write catchy subject lines that target the specific niche. It is worth putting yourself in the position of the e-mail user while creating the subject lines.. As your e-mail needs to pass through various filters at various points, you need to know the methods by which you can avoid spam traps and filters.  The filters have a list of hundreds of words, which they consider spammy. It is therefore preferable to run your subject line through a spam checker to find whether there is any problem with it.

Avoiding too much use of capitalization in your subject line is advisable. Similarly, you need to avoid using exclamation marks and words like free, money and offers. Using exclamation marks or question marks may be considered as spam by most of the recipients.  Taking care of this aspect helps create an impression among the recipients that your email is not just another average spam mail.

Work from home e-mail marketing is one of the cheapest ways to develop your business. However, it requires little effort on your part. You need to find ways to write catchy subject lines. It is important taking more care while framing the subject lines. You need to avoid misspelled words and grammatical errors in it.

The whole effort is worthless if your subscribers do not even open your e-mails. Hence, if you want to increase your response rate, you need to write attractive subject lines. Generally, people want to know what they can gain from purchasing a particular product or service. So, you can write inspiring subject lines, which explains to the readers how to achieve their desirable goal. You need to write the subject line in such a way that motivates the subscribers to read out of curiosity. You can then use their curiosity to read the rest of your message. It is often beneficial personalizing the subject lines with the first name of your subscriber. For example, if you write ” Henry, Have you heard about this product? Instead of simply writing “Have you heard about this product”?, you can be sure of getting more responses.

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HTML Email Templates - 5 Email Layout Tips

Posted by admin on Jun 15 2009 | Email Marketing

HTML emails nowadays are being used widely for all kinds of professional correspondence. To have more appeal to your target market and consumers, the need to create your message with style is very important. An email could be read through a number of standalone email clients such as outlook, AOL and Eudora. There are also web-based email clients such as Yahoo, Hotmail and Gmail. With these number of email clients, you need to be sure that your HTML email message is going to be displayed correctly to ensure that it will be read by your recipients. Here are some of the tips for you to lay out your HTML messages correctly and effectively.

1. Have enough white space.

Having enough white space in your email is important because having a ton of text in it will result in people not reading them fully. Making sure that you have enough space in between your paragraphs or even putting a line to separate your paragraphs will make it easier for your email to be read. Also, you need to make sure that you won’t put too much space either because this will extend the length of your email. Try to find the middle ground where you can divide your paragraphs with enough space so that it will not look very boring.

2. Have bullets for clarity of reading.

One thing to make your email clearer is by using bullets. Using bullets can give clarity to the readers since this will make it easier for them to follow your text. Bullets naturally lead the reader from one point of your message to the next. Having bullets, especially on the important topics in your email, is very useful because this will allow the readers to see them more clearly, giving you a better chance to point out the main idea of your email.

3. Select the right text format.

Selecting the right text format for your email is also very important. There are a lot of ways that people can read your email, it can be read through an email client program or it can be read through a web-based email client. You need to make sure that the text format of the letters that you are using is being widely used or rather more universal because this will ensure that there will be no errors in opening up your HTML email no matter what email client your reader is using.

4. Choose a good subject line.

Choosing a good subject line for your email is very important because this will be the first thing that people would check before they start to read your email. Your subject line will determine whether your email will be read or not because a lot of people are getting hundreds of emails a day and they rely on the subject line to see if they want to read the email or not. This will allow you to get to the attention of the reader and for them not to disregard your email. You also need to make sure that the subject line you choose is specific enough to get their attention and not just a trick for you get them to read the email. Choose a subject line that is specific enough that it will let the readers know what the email is all about.

5. Limit the scope of your email.

You need to make sure that you limit the scope on each of the email you send out. Each email you send out should have only one purpose. It is important that you only talk about one specific topic because this will allow the reader to understand the point that you’re trying to get across. You don’t want to send an email talking about a lot of things because this will confuse the reader and it will lessen the chance for you to get a response. Limiting the scope of your email will ensure that you will be getting the precise response to a specific topic.

By following these 5 tips, you can be assured that the layout of the HTML email you’re creating is done properly and correctly. With these tips, the chance of your HTML emails being read and responded to will definitely increase.

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Email Writing Tips - How to Make Sure Your Messages Will Actually Get Read?

Posted by admin on Jun 14 2009 | Email Marketing

When doing email follow-up marketing, your emails have basically three challenges to win:

  1. The emails have to be opened
  2. The emails have to be read through
  3. The emails have to get the reader to act upon your offer

Sure, the first challenge is a tough one and it’s also crucial to get it right as it affect all the rest of the challenges. You can’t get your emails read if they are not even opened. But I’m not going to get into details about the first challenge, as there are already plenty of tutorials and guides on creating a subject line that gets your emails opened. Instead, I want to give you some guidelines to write emails that get read.

Catch the reader’s attention

The first thing you have to do after the email has been opened, is to wake your reader’s interest. The most important thing to start your email with is a brief paragraph that tells the reader what they will be getting from your email.

But don’t reveal the whole thing at once. Give the reader something to wait for. Make him/her a promise: “In this email, I will tell you exactly… just read on.”

Answer their burning questions

There are certain questions you will have to answer in your emails. Here are the questions your recipients will have on their minds when opening your email:

  • Who is emailing me?
  • What does he want?
  • Why should I care?
  • What’s in it for me?
  • What do I have to do next?

If you manage to answer all of these questions in every email you send, you will certainly rise your click through rate of your emails. Your recipients will soon learn that your emails are worth reading through.

Give them something valuable

The most important question to answer is “What’s in it for me?” If you can’t answer this question, you’d better not to send the email at all. You don’t want to waste your recipients time, do you?

It doesn’t have to be a big thing, but something useful. People love tips or other pieces of useful information.

Be casual and straight

People are busy - especially when reading email. Most of your recipients probably receive tens of emails daily. This means they don’t have too much time to spend per email. That’s why you should get straight to the point and skip the introductions.

Being casual is also a good idea. If you want to build a relationship with your recipients, write your emails as you would write to your best friend.

Give them something to wait for

At the end of your email, tell the reader that you are going to send another email in a few days. Give him/her a little sneak peak on the topic you are going to introduce and don’t forget to point out how he/she can benefit from it. This way you not only make the reader to open your next email, but also prepare the recipient to receive the information you are going to give.

Following these simple guidelines will ensure that your recipients will actually read the emails you send. Ultimately, this should also improve your click through rate and ROI from your email marketing campaigns.

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Best Practices For Email Blasts

Posted by admin on Jun 13 2009 | Email Marketing

Email marketing has become more complicated as corporate spam filters have become more stringent and the FCC CAN-SPAM Act more refined. Our summary below describes how to increase the odds of your emails getting both delivered and read.

1. The money is in the list. Make sure you have a clean, targeted and preferably double (confirmed) opt-in list. Quality is more important than quantity for deliverability.

2. Get an Email Service Provider (ESP). Professional ESPs stay on top of best practices in deliverability. Research shows high quality ESPs have 30% better deliverability than internal servers. They also automatically purge bounced and bad email addresses. ESPs we recommend include Icontact, VerticalResponse and Constant Contact.

3. Make your subject lines eye-catching but clear and concise. Avoid words such as “New”, “Act Now”, or “Free”; phrases that are likely to be picked up by spam filters. Carefully screen your entire email for keywords that trigger spam filters. A good reference list of words to avoid can be found on the WilsonWeb website.

4. Include web analytics tracking tags in all emails. The ESPs mentioned above all have easy tracking code insertion.

5. Use code with absolute URLs and keep your HTML simple. Refrain from using long-string and dynamic URLs. Use a high text-to-HTML ratio.

6. If you are sending many emails to a particular company or through a particular ISP, consider listing with a Reputation Service. Reputation is a way for the internet service providers receiving your emails to easily separate SPAM from legitimate bulk email. One Reputation Service provider is ISIPP; typical rates are $100-$300 per month.

7. Test away! Test different design layouts with varying numbers of articles and graphics. Test different days and times of day.

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The 4 Types of Email Marketing Leads

Posted by admin on Jun 12 2009 | Email Marketing

There are many types of email marketing leads. The type of lead you buy has impact on the success of your email campaigns as well as your wallet. Not every type of lead is best for every type of business, and in some cases your bottom line calls for cheap leads.

Exclusive Leads

Exclusive leads cost twice as much as shared leads, and are often only exclusive for two or three days after purchase. The fact is that most people shop around before making a decision anyway, so there really isn’t a need for exclusive email marketing leads. Still, there are some situations in which these leads are necessary for success, such as beating out the competition on a major sale or price decrease.

Telephone Verified Leads

These email marketing leads are generated through landing pages where people input their basic contact information. Someone then follows up with them by phone to ensure that they wanted to opt-in to third party emails. These leads are great because you know that they definitely want to receive information about your offers. However, the costs are not always manageable. It is best to use these leads only for special promotions or to get your business off the ground, not as a regular purchase.

Survey Leads

Survey leads can be almost as expensive as phone verified leads, but they are great for certain offers, such as business opportunities. Survey leads are generated by the prospect filling out an online survey, providing you with detailed information about what they are looking for. You can then buy only the survey leads that you know are pre-qualified prospects, and use their answers to personalize your sales approach. These leads have the highest closeout rate.

Shared Bulk Email Marketing Leads

These are the cheapest leads, and for good reason. While they are fine for most companies, highly competitive marketers will want to stay away from them. They have the lowest close rate and are often so old that people either don’t remember requesting information or they have already accepted another offer.

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